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AI-generated drama star lists ad rates of up to 258,000 yuan, drawing support and doubts_我的网站

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A | (ECNS) -- Fang Taozi, the main character in the viral AI-generated Chinese short drama “The Girl Who Was Laid Off,” has begun promoting products online, with reported advertising rates reaching as high as 258,000 yuan ($38,200) per video, drawing both cheers from fans and doubts from netizens who question the credibility of products promoted by a non-human character. In a recent bonus clip, Fang recommended a brand of colored contact lenses, saying they remained comfortable after a full day's wear. Some fans have expressed support for Fang, while many netizens have voiced doubts, arguing that products backed by an AI persona carry little credibility since no real person has actually tested them. "Who would buy this? No real human has even tried it," one netizen commented. Using an AI-generated character in advertising is not inherently illegal, Li Weihua, a partner at the Shanghai office of Dacheng Law Offices, told China News Service. However, the character does not have independent legal status, meaning responsibility for misleading or unlawful advertising remains with the advertiser or the company operating the character. According to media reports, a growing number of firms are now offering "digital portrait licensing" services. These companies acquire digital likenesses and sell usage rights for applications ranging from short-drama production to in-feed ad campaigns, with some touting their services as "much cheaper than hiring real human endorsers directly." Li added that advertisers and ad operators using AI-generated digital portraits must comply with relevant advertising laws. For example, such advertisements must be clearly labeled as "advertisements" and must also state that the digital portrait is AI-generated. (By Intern Yang Hongran, Zhang Dongfang) 。开发商 IO Interactive 宣布，詹姆斯·邦德题材的视频游戏大作 007 First Light 在短短三个月内已售出 400 万份。尽管由 HITMAN暗杀世界开发商 IO 打造的 007 First Light 本身广受好评，但这一成绩是在亚马逊掌管下詹姆斯·邦德视频游戏系列未来充满不确定性的背景下取得的。但至少就目前而言，这非常值得庆祝——三个月内售出 400 万份是一项了不起的成就，而且该游戏在 Nintendo Switch 2 平台上的发布也指日可待。今天，IO 还承诺将通过一系列发布后的更新进一步改进 007 First Light，包括“新游戏+”战役选项、由海盗王 Bawma（由 Lenny Kravitz 饰演）主演的新任务，以及额外的战术模拟挑战、武器和外观道具，还有照片模式。然而，007 First Light 系列的未来仍不明朗。作为潜在邦德三部曲的第一部分，未来的任何续集（如果获得正式批准）现在都需要由 Amazon Games 发行。IO 自行发行了 007 First Light，类似于处理 HITMAN暗杀世界 3 的方式，这使得它能够从项目中获得更大份额的收益，并对游戏的开发方向和剧情拥有完全的创意控制权。但这项协议是在邦德系列版权仍归米高梅（MGM）和 EON Productions 所有时签署的。在亚马逊的支持下，该系列将如何发展仍有待观察，这家美国公司可能会在游戏内容方面拥有更大的发言权，包括与其自身新詹姆斯·邦德电影计划的协同效应。然而，有一点是肯定的：007 First Light 非常出色。在相关评测中，该作获得了 9/10 的高分，评语称其“致力于以一种前所未有的方式将邦德的幻想变为现实”，并将其描述为“我玩过的最好的邦德游戏”。上个月，IO 被迫缩减了代号为 Project Dragon 的秘密奇幻 RPG 的开发工作，该项目曾获得 Xbox 的部分资金支持。