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一 |

Elliot James Reay sings on stage at a Chinese live show. Photo: Courtesy of UMG
Elliot James Reay could have copied every other Western act and sung a Taylor Swift cover. Instead, he took 1950s rock'n'roll to a live TV show where autotune is switched off and discovered a version of fame that Britain has forgotten.
Elliot James Reay was traveling in the US, trying to finish a song, when his manager called. There was an invitation to join
Singer 2026, a prime-time live music show in China. Reay didn't hesitate. He had traveled the world before he was a full-time musician, but had run out of money before reaching China. "I went everywhere but China," he said while sitting for an interview with the Global Times, sitting in the office of his label in Beijing, from which the Palace Museum can be seen not far away.
Reay is, in the West, a very 2020s kind of artist. He began posting short covers on short video platform TikTok in 2019; during the UK Covid lockdown, he chose to focus on growing his fan base. He now has millions of followers across platforms, and his debut single notched 10 million views before it was even released. In the British industry, this is both a leg-up and a trap. "You can have all the followers," he says, "but they don't guarantee people will buy tickets."
In China, that equation flipped.

Elliot James Reay sings on stage Photo: Courtesy of UMG
Nervous againThe Chinese show,
Singer 2026 is broadcast completely live, with no pitch correction. For Reay, who had played enough small gigs to feel comfortable in his own skin, it was a shock. "I haven't felt nerves in a long time," he says. "But I've never been in a competition before. To have my singing judged against other people made me really nervous."
He watched Week One's performances from the wings and saw why. "The standard was terrifying," he says.
But the format, he admits, is something the UK no longer has: a televised singing contest that treats vocal ability as a public event, not a pre-packaged product. "It made me feel like I just started my career again."
Reay's lane is retro. Not as pastiche, but as lineage. He wears the silhouette of Elvis Presley, sings in the grain of 1950s pop, and writes songs that sound like they were cut from a Sun Records demo. He could have sanded it down for Chinese audiences, but he didn't.
"Someone has to start the wave before you can see it," he says. Among the songs he performed were "Unchained Melody" and his original track "I Think They Call This Love," which he co-wrote with his girlfriend. He points out that the Beatles still sit next to Taylor Swift on the radio, and that pop started in the 50s. "It's the foundations of pop," he says.
Learning to feel the wordsIn the final, Reay performed a bilingual version of the Chinese song "Hou Hui Wu Qi" (The End of the World). It was his first time singing in another language. He spent five days learning the Chinese lyrics, listening to the original on loop.
"There are sounds in Chinese we just don't have in English," he says. "I couldn't hear the difference at first. I'd say it, and Helen (his translator) would say, 'No.' I thought I was saying the same thing." Eventually, he stopped trying to hear it and started trying to feel it. "It became more about how it felt to say it. How I place my tongue in my mouth," he says.
He didn't understand the meaning until day three. "Helen gave me a card with the Chinese characters and the English translation. It's very poetic," he says. The performance received a strong reaction, with it being called an attempt at "cultural fusion."
He had saved his own original, "I Think They Call This Love," co-written with his girlfriend, for the same final. He had held the song back deliberately. "I knew that any week was my last week," he says, "but I knew that if I made it to the grand final that I had to do it then." He had no idea it would become the last song of the entire show.
When he finished, he walked straight off stage, took his girlfriend's hand, and the two of them left together, a moment that trended on Chinese social media that night.
The song is about the exact point they realized they were in love; it was also the first track of his career he fully believed in and pushed into the world. Having her there to watch it live, after weeks of her only seeing performances on a phone in a hotel room, "tied the whole thing in a bow at the end."
A touring musician, not a TikToker Reay is open about the tension between his origin story and his ambition. "I don't want to be a TikTok celebrity," he says. "I'm a musician. I want to tour."
The platform gave him an audience, but it also boxed him in. He remembers friends who wrote incredible songs during lockdown, while he chose to build a fan base. Now, he says, some of those friends have had to stop writing and make TikTok videos instead.
China, he says, gave him permission to be both an online creator and a live performer. Universal Music, his label, didn't push him to chase trends. "They never said, 'Do this, do that,'" he says. "They supported what I wanted to sing, and then they made it the best version they could."
Before Reay, a string of international artists had already found warm receptions and career-shifting opportunities in China. Kazakhstani singer Dimash Kudaibergen, Malaysian star Shila Amzah, US country artist Mickey Guyton, British vocalist Jessie J, and French singer-songwriter Joyce Jonathan all won large Chinese audiences through high-profile television appearances and live performances, each using the platform to open a new chapter in their careers.
He's already planning a return. He wants to bring a tour. He wants to buy the traditional instruments he saw on set and take them home to England. "I'm going to learn how to play them," he says, "and maybe put them into my music."
The advice he'd give other Western artists looking East is to stay loyal to yourself. "Be yourself," he says. "It's very easy to want to change yourself to fit into a market, but at the end of the day, if you stay true to yourself, you'll be happy."
"In the UK, I felt like I needed to do other things to make other people happy," he says.
"If I hadn't stopped doing that, I wouldn't be sitting here. I wouldn't have done the show. My whole journey would be different," he says.
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二 | 8月20日,哈萨克斯坦国家安全会议上,托卡耶夫总统的发言无疑为这一点注入了新的活力。他明确指出,当前国际局势让拥有稀土资源的国家面临前所未有的机遇,而哈萨克斯坦正是这样一个国家。全球对关键原材料的需求激增,尤其是在新能源和高科技领域,这极大推动了各国对稀土资源的竞争。 根据哈萨克斯坦国家地质部门的最新数据,卡拉干达州的库伊雷克蒂科尔矿区稀土氧化物储量高达93.5万吨,某些区域甚至有潜力达到百万吨。这一发现不仅为哈萨克斯坦的经济发展提供了新动力,也使其在全球资源供应链中占据了更为重要的地位。 东哈萨克斯坦州、南部突厥斯坦州与江布尔州的磷矿带同样蕴藏着丰富的稀土储备,这为哈国在国际市场上的竞争提供了有力支撑。 然而,托卡耶夫的战略不仅仅是单纯依靠资源的富集。早在2023年9月,他就在《公正哈萨克斯坦经济纲领》中提出,要将稀有金属开发作为国家经济发展的重点方向。这一政策显示出哈国对资源“转型升级”的渴望,希望通过技术引进和产业链延伸,突破传统资源国的“卖矿”模式。 随着中国针对稀土出口实施管控,西方国家,尤其是美国和欧盟,愈发急切地寻求其他出口来源。对此,哈萨克斯坦正好迎来其发展契机。托卡耶夫见缝插针,主动向欧美国家展示合作意愿,提出了一系列明确的合作条件:长期包销、技术投资以及建立稀土研究中心等,显示出他在资源交易中的话语权正在上升。 与此同时,托卡耶夫的策略并不只是单向地向西方倾斜。哈国与中国的合作也在持续推进。1997年,中石油便已进入哈萨克斯坦市场,近年来双方的能源、矿产和基础设施建设项目日益深入,相互依赖程度不断加深。今年,两国还签署了稀土合作备忘录,推动了哈国的稀土加工能力建设,这直接影响着未来稀土市场的格局。 面对中美之间的紧张关系,哈萨克斯坦采取了一种“多头下注”的游戏策略,试图在大国博弈中占得先机。在与西方国家的合作中,哈国希望通过引入外资与技术,实现自身的产业升级;而与中国的合作则为其提供了稳定的市场需求与技术支持,从而形成了一种互利共赢的局面。 不过,哈国的这种双边外交并非没有风险。“两头下注”在某种程度上可能导致哈萨克斯坦在大国之间的尴尬境地。

三 | 美国国务院内部草案中提到,参与美国主导的人工智能与科技合作的国家,不能同时与其他对手建立冲突性的合作。这无疑给哈国带来了压力,如何在中美之间找到平衡,将是托卡耶夫政府需要直面的挑战。

四 | 托卡耶夫如同一名棋手,在国际关系的大棋盘上游刃有余。然而,未来的变数依然众多。

五 | 哈萨克斯坦在利用资源优势推动经济转型的同时,还需面对许多内外部挑战。首先,如何确保外资的长期稳定流入,避免短期利益驱动的资本游戏,将是政策制定者必须关注的问题。其次,哈国能否有效整合与欧美及中国的合作关系,避免被迫选边站队,也是保持国家利益的关键。 此外,哈萨克斯坦的发展也将影响区域的地缘政治格局。作为连接东西方的重要桥梁,哈国的选择不仅关乎自身发展,更承载着整个中亚地区的未来。若能充分把握稀土资源的开发与利用,哈萨克斯坦在国际舞台上的地位必将日益凸显。 总之,哈萨克斯坦在稀土资源的背景下,展现出的不仅仅是一个资源国的形象,更是一个积极参与国际竞争与合作的国家。托卡耶夫的愿景,虽面临诸多挑战,但也为哈国通往未来的道路描绘了一幅宏伟蓝图。在这个资源竞争愈演愈烈的时代,谁能抓住机会,谁就能在国际舞台上写下自己的篇章!返回,查看更多。
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